Pricing your home to sell in Chandler!! Its all the Marketing you need.

Pricing your home to sell in Chandler.  It is all the marketing you need!!!

Pricing Your Chandler Home to Sell!!

I am sure over the years you have heard that selling real estate is all about the price.  One of the biggest challenges I have as a listing broker in Chandler Arizona is to convince an emotionally charged seller that their home is worth "x". 

It sometimes is tempting to just pick the highest price and say "lets list the home here"

But in reality there is somewhat of a science to pricing your home correctly and in today's market pricing the home right is all the marketing you need to sell your home fast.. 

Lets break down the science of pricing your home right in a few steps.

The Comparative Market Analysis -  Or more commonly known in Realtor speak as a "CMA"  In a nut shell a CMA is a side by side comparison of your home with other homes that have either sold or that are currently on the market.   We will compare items such as, square footage, upgrades, pool, bedrooms & bathrooms etc.   I get this information from the Multiple Listing Service and the County Tax website.    I do not pull info from third party websites or websites that give free Estimates of value and then pull info from all over the place.   A good buyers agent will also do a CMA for a buyer prior to them making an offer on a house as well.

The Appraisal -  An appraisal is a market analysis performed by a professional appraiser using a variety of sources, including MLS data and conforming loan formulas. A buyer's Lender uses home appraisals to determine the value of a property on which they want to make a loan. An appraisal is essentially "an estimate of fair market value" as of a specific date. The lender makes a loan as a percentage of a home's value estimate.  In the Arizona Association of Realtors Purchase contract there is a contingency that states that the home has to appraise for the purchase price or the buyer can cancel the contract.  This gives the buyer a clear advantage when making an offer.  Even more reason to price the home right from the start. 

Generally if a home is over priced we will know it in the first 10 days.  If there is a lack of showings, no offers, poor feedback a good Arizona listing Agent will be able to provide you with updates on the showing activity.  If the flow of showing traffic stops than it is really important to adjust the listing price quickly.

When choosing a good Listing agent in Arizona it is important that they have knowledge and experience in the local market that can take the numbers and put them with other market conditions. She or he will help you read the market, and help you choose the right price, based on current trends analysis and news.  Choosing the right Realtor to sell your home is a huge decision.  Many folks believe all Realtors do the same thing just throw it on the MLS and wait till someone comes along to buy it.   The Realtors that have a lot of success selling homes fast in today’s market have a comprehensive Marketing Plan.  The Marketing Plan here at Thomas Davis Group Realty is one of the most aggressive in the industry.  Our 30 Step Marketing Plan has been proven to work in any market but we have sold more homes in the last four years than we ever have. For a view of our 30 step Marketing plan give us a call at 480-361-5012.

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About the Author

Husband, Dad, Real Estate Broker and all around good Guy!!  Tom Jovanovski is a partner in Thomas Davis Group Realty a Residential Real Estate Brokerage in Chandler Arizona. He has represented both buyers and sellers with foreclosures, short sales, commercial lease, residential leases and investments.  Outside of work I enjoy spending time with my two kids and beautiful wife Darby. Our family enjoys an active lifestyle with sports being played all the time.

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