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Pricing your home to sell in Chandler!! Its all the Marketing you need.

7/2/2012

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Pricing your home to sell in Chandler.  It is all the marketing you need!!!

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Pricing Your Chandler Home to Sell!!
I am sure over the years you have heard that selling real estate is all about the price.  One of the biggest challenges I have as a listing broker in Chandler Arizona is to convince an emotionally charged seller that their home is worth "x". 

It sometimes is tempting to just pick the highest price and say "lets list the home here"

But in reality there is somewhat of a science to pricing your home correctly and in today's market pricing the home right is all the marketing you need to sell your home fast.. 

Lets break down the science of pricing your home right in a few steps.

The Comparative Market Analysis -  Or more commonly known in Realtor speak as a "CMA"  In a nut shell a CMA is a side by side comparison of your home with other homes that have either sold or that are currently on the market.   We will compare items such as, square footage, upgrades, pool, bedrooms & bathrooms etc.   I get this information from the Multiple Listing Service and the County Tax website.    I do not pull info from third party websites or websites that give free Estimates of value and then pull info from all over the place.   A good buyers agent will also do a CMA for a buyer prior to them making an offer on a house as well.

The Appraisal -  An appraisal is a market analysis performed by a professional appraiser using a variety of sources, including MLS data and conforming loan formulas. A buyer's Lender uses home appraisals to determine the value of a property on which they want to make a loan. An appraisal is essentially "an estimate of fair market value" as of a specific date. The lender makes a loan as a percentage of a home's value estimate.  In the Arizona Association of Realtors Purchase contract there is a contingency that states that the home has to appraise for the purchase price or the buyer can cancel the contract.  This gives the buyer a clear advantage when making an offer.  Even more reason to price the home right from the start. 

Generally if a home is over priced we will know it in the first 10 days.  If there is a lack of showings, no offers, poor feedback a good Arizona listing Agent will be able to provide you with updates on the showing activity.  If the flow of showing traffic stops than it is really important to adjust the listing price quickly.

When choosing a good Listing agent in Arizona it is important that they have knowledge and experience in the local market that can take the numbers and put them with other market conditions. She or he will help you read the market, and help you choose the right price, based on current trends analysis and news.  Choosing the right Realtor to sell your home is a huge decision.  Many folks believe all Realtors do the same thing just throw it on the MLS and wait till someone comes along to buy it.   The Realtors that have a lot of success selling homes fast in today’s market have a comprehensive Marketing Plan.  The Marketing Plan here at Thomas Davis Group Realty is one of the most aggressive in the industry.  Our 30 Step Marketing Plan has been proven to work in any market but we have sold more homes in the last four years than we ever have. For a view of our 30 step Marketing plan give us a call at 480-361-5012.


About the Author

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Husband, Dad, Real Estate Broker and all around good Guy!!  Tom Jovanovski is a partner in Thomas Davis Group Realty a Residential Real Estate Brokerage in Chandler Arizona. He has represented both buyers and sellers with foreclosures, short sales, commercial lease, residential leases and investments.  Outside of work I enjoy spending time with my two kids and beautiful wife Darby. Our family enjoys an active lifestyle with sports being played all the time.

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The information on this site, though secured from sources believed to be reliable, cannot be guaranteed. The buyer should independently verify this information to his/her satisfaction. Thomas Davis Group  / Darby Davis PLLC / Thomas Jovanovski PLLC, may or may not be the listing broker of properties on this site.  Listings provided by FLEX IDX. In either case, where allowed by law, Thomas Davis Group/ Darby Davis PLLC / Thomas Jovanovski PLLC, can represent you in the purchase. By signing in on our website you give permission for Tom Jovanovski PLLC,  Darby Davis Pllc or a member of their team to contact you via the information provided.  We hate Spam so we follow our Privacy Policy very Strictly.

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  • Chandler Arizona Homes for Sale
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  • Chandler Subdivisions
    • Laguna Cove at Ocotillo Homes for Sale
    • Anatolian Estates Homes for Sale
    • Windward Chandler homes for sale
    • Cantabria Shores Homes for Sale
    • Campo Verde Chandler Homes for Sale
    • Artesian Ranch Homes for Sale
    • Sienna Heights Chandler Homes for Sale
    • Avian Trail Homes for Sale
    • Crescent Falls Fulton Ranch Homes for Sale
    • Geneva Estates Homes for Sale
    • Whispering Heights Homes for Sale
    • Countryside Estates Chandler Homes for Sale
    • Vasaro Homes for Sale
    • Mcqueen Lakes Homes for Sale
    • Trovita Homes for Sale
    • Clemens Place Homes for Sale
    • Tierra Linda Homes for Sale
    • Stellar Airpark Estates Homes for Sale
    • The Vistas at Ocotillo Homes for Sale
    • Riggs Country Estates Homes for Sale
    • Sunbird (55+) Homes for Sale
    • Abralee Meadow Homes for Sale
    • Heatherbrook Homes for Sale
    • Villas at Ocotillo Homes for sale
    • Tradition East Homes for Sale
    • Heather Place Homes for Sale
    • Townhouses at New Castle for Sale
    • Ryan Estates Homes for Sale
    • Fonte Al Sole Homes for Sale
    • Hearthstone Chandler Homes for Sale
    • Glenview Estates Homes for Sale
    • Falcon Estates Homes for Sale
    • Fieldstone Estates Homes for Sale
    • Fairfax Park Chandler Homes for Sale
    • Embarcadero at Ocotillo Homes for Sale
    • Dobson Terrace Homes for Sale
    • Germann Country Estates Homes for Sale
    • The Springs Chandler Homes for Sale
    • Cottonwood Springs Homes for Sale
    • Corona Village Homes for Sale
    • Corona del Mar Homes for Sale
    • Cooper Greens Homes for Sale
    • Continental Terrace Homes for Sale
    • Brittany Heights Homes for Sale
    • Canyon Oaks Estates Homes for Sale
    • Sun River Homes for Sale
    • Strawberry Point Chandler Homes for Sale
    • Stonegate Crossing Homes for Sale
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    • Springfield Lakes homes for Sale
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    • San Tan Vista Homes for Sale
    • Ray Ranch Estates Homes for Sale
    • Rancho Del Ray Homes for Sale
    • Messina Chandler Homes for Sale
    • Montefino Village Homes for Sale
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    • Markwood North Homes for Sale
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    • Stratland Estates Homes for Sale
    • Blakeman Ranch Homes for Sale
    • Estates at Ocotillo Homes for Sale
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    • Sunrise Meadows Estates Homes for Sale
    • Lagos Vistoso Homes for sale
    • Knoell East Chandler Homes for Sale
    • Kempton Crossing Chandler Homes for Sale
    • Kirby Estates Homes for Sale
    • Arden Park Chandler Homes for Sale
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    • Alamosa Estates Homes for Sale
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    • Cypress Point Homes for Sale
    • Crystal Cove Homes for Sale
    • Crown Point in Ocotillo Homes for Sale
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    • Chandler County Island Homes for Sale
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